SEO reporting your board will actually read
Analytics3334 min read
Qualified organic sessions, conversions from organic, and revenue or pipeline influenced. Everything else is supporting detail that belongs in an appendix.
“Good SEO makes a brand findable. Great SEO makes it the obvious answer - the page a buyer trusts before they ever speak to sales.”
Explain movement, not just direction
A chart that went up tells nobody why. Name the change that caused it - a shipped fix, a published cluster, a seasonal shift - so the next decision has evidence behind it.
Say what failed
Reporting that only shows wins stops being believed. Losing experiments are the cheapest lesson in the programme.
Tags:
AnalyticsSEOContentStrategy
Leave a reply
Your email address will not be published. Required fields are marked *