webselab - design, develop, optimize, grow

Journal

Web development, SEO and marketing insights

How-to guides, industry tips and case studies for healthcare, education, finance, SaaS and startup teams. New posts every Tuesday and Thursday.

Technical

A Core Web Vitals checklist that survives a redesign

Most redesigns lose performance in the same five places. Here's the checklist we run before any launch goes live.

· 7 min read

Content

How to build topic clusters buyers actually search for

Clusters fail when they're built around what you want to say. Start with demand, then map each page to a funnel stage.

· 6 min read

AI search

Getting cited by AI answers without gaming anything

AI answers cite pages that state facts plainly and back them up. Structure and clarity beat keyword density.

· 5 min read

Marketing

Strategies for effective social media marketing

Social and search reinforce each other when they share the same message. Here's how we plan them together.

· 6 min read

Technical

Internal linking that actually moves rankings

The cheapest ranking gains on most sites are already sitting in your own navigation and body copy.

· 5 min read

Analytics

SEO reporting your board will actually read

Impressions do not survive a board meeting. Report the three numbers that connect search to revenue.

· 4 min read

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